Cases in advertising and promotion management
John A. Quelch, Paul W. Farris
| Year of publication: |
c1994 ; 4th ed
|
|---|---|
| Authors: | Quelch, John A. |
| Other Persons: | Farris, Paul W. (contributor) |
| Publisher: |
Burr Ridge, Ill : Irwin |
| Extent: | xiii, 746 p ill 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-256-12272-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000346425