Cases in advertising management

Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall

Year of publication:	1964
Authors:	Boyd, Harper W. ; Fryburger, Vernon ; Westfall, Ralph
Publisher:	New York [u.a.] : McGraw-Hill

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Extent:	XI, 426 S. : Ill., graph. Darst., Kt.
Series:	McGraw-Hill series in marketing and advertising
Type of publication:	Book / Working Paper
Language:	English
Source:	USB Köln Online Catalogue BWL

Persistent link: https://www.econbiz.de/10004337206