Cases in consumer behavior
Year of publication: |
1980
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Authors: | DeBruicker, Stewart ; Ward, Scott |
Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
Subject: | Verbraucherverhalten | Fallstudiensammlung |
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Antonides, Gerrit, (1999)
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Tongren, Hale N., (1987)
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Bandwagon effects in high technology industries
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DeBruicker, Stewart, (1983)
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