Cases in international marketing
Christopher Gale; Neil Hopper Borden; Jean-Pierre Jeannet
| Year of publication: |
1986
|
|---|---|
| Authors: | Gale, Christopher |
| Other Persons: | Borden, Neil H. (contributor) ; Jeannet, Jean-Pierre (contributor) ; Borden, Neil H. (contributor) ; Borden, Neil Hopper (contributor) |
| Publisher: |
Englewood Cliffs, N.J [u.a.] : Prentice-Hall |
| Subject: | Absatz | Ausland | Hand- und Lehrbücher, Nachschlagewerke | Internationales Marketing | International marketing | USA | United States |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIII, 316 S graph. Darst. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| ISBN: | 0-13-118860-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474673