Cases on branding strategies and product development : successes and pitfalls
Sarmistha Sarma; Sukhvinder Singh, [editors]
| Year of publication: |
c 2015
|
|---|---|
| Other Persons: | Sarma, Sarmistha (ed.) ; Singh, Sukhvinder (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Markenführung | Brand management | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Produktmanagement | Markenpolitik |
| Description of contents: |
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
Table of Contents [gbv.de]
|
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | LIII, 417 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 14 Beitr. Includes bibliographical references and index |
| ISBN: | 978-1-4666-7393-9 ; 978-1-4666-7396-0 ; 978-1-4666-7396-0 ; 978-1-4666-7394-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010501360