Cases on innovations in educational marketing : transnational and technological strategies

Purnendu Tripathi; Siran Mukerji, [editors]

"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher

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Year of publication:	c 2011
Other Persons:	Tripathi, Purnendu (contributor) ; Mukerji, Siran (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Bildungswesen \| Educational system \| Marketing \| Welt \| World
Description of contents:	Table of Contents [gbv.de]
Published items:	19 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	XXI, 369 S. graph. Darst. 29 cm
Series:	Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references (p. 327-355) and index. - Enth. 19 Beitr.
ISBN:	978-1-60960-599-5 ; 978-1-60960-600-8
Classification:	Bildungswesen: Allgemeines ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009405968