Cases to accompany Contemporary strategy analysis
Robert M. Grant
| Year of publication: |
2008 ; 6. ed.
|
|---|---|
| Authors: | Grant, Robert M. |
| Publisher: |
Malden, Mass. [u.a.] : Blackwell |
| Subject: | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory | Unternehmensplanung | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XIV, 347 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Developed to accompany the 6th ed. of Contemporary strategy analysis (2008) by Robert M. Grant Includes bibliographical references Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart stores inc., 2007 -- Manchester United : the Glaser takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell Group -- Harley-Davidson, Inc., 2007 -- Raisio and the launch of Benecol Margarine [A] and [B] -- Rivalry in video games : Sony vs. Microsoft -- Eni spa : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-06 -- AES Corporation : rewriting the rules of management 0709 |
| ISBN: | 978-1-4051-6310-1 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003423475