Cash rich to cashless market : segmentation and profiling of Fintech-led-Mobile payment users
Year of publication: |
2023
|
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Authors: | Jaiswal, Deepak ; Mohan, Ashutosh ; Deshmukh, Arun Kumar |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 193.2023, p. 1-12
|
Subject: | Cluster analysis | Discriminant function analysis | Fintech-led-mobile-payment adoption | Market segmentation | Modified UTAUT | Perceived trust | Price value | Marktsegmentierung | Clusteranalyse | Konsumentenverhalten | Consumer behaviour |
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