Catalog Advertising Allocation

The catalog advertising allocation problem is one of allocating space (pages) in a catalog to products. Different allocations of space will have different catalog preparation costs and will produce different total catalog sales. This paper presents a model to forecast the sales results of different space allocations, reports on the empirical validity of the forecasts, and then presents a model to maximize sales subject to a total catalog cost constraint.

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Year of publication:	1969
Authors:	Sokolick, W. D. ; Hartung, Philip H.
Published in:	Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 15.1969, 10, p. 521-521
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mnsc.15.10.B521 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009196690