Categorically right? : how firm-level distinctiveness affects performance across product categories
Year of publication: |
2022
|
---|---|
Authors: | Janisch, Jonas ; Vossen, Alexander |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 37.2022, 4, p. 1-17
|
Subject: | Categories | New ventures | Optimal distinctiveness |
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