Categorization of multiple channel retailing in multi-, cross-, and omni-channel retailing for retailers and retailing
Year of publication: |
2015
|
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Authors: | Beck, Norbert ; Rygl, David |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 170-178
|
Subject: | Multiple channel retailing | Multi-Channel Retailing | Cross-Channel Retailing | Omni-Channel Retailing | Click and Collect | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour |
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