Categorizing corporate social responsibility (CSR) initiatives in B2B markets : the why, when and how
Year of publication: |
2017
|
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Authors: | Blenkhorn, David L. ; MacKenzie, H. F. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 8, p. 1172-1181
|
Subject: | Business ethics | Green marketing | Sustainability initiatives | Corporate social responsibility (CSR) | Sustainability | Nachhaltigkeit | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik |
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