Categorizing peer-to-peer review site features and examining their impacts on room sales
Year of publication: |
2019
|
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Authors: | Ai, Jin ; Chi, Oscar Hengxuan ; Ouyang, Zhe |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 28.2019, 7, p. 862-881
|
Subject: | customer ratings | features | hotel performance | log-log regression | Online customer reviews | online information | online room sales | review comments | Hotellerie | Hotel industry | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virales Marketing | Viral marketing | Website | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/19368623.2019.1568341 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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