Category logistics : Erfolgspotenziale für Handel und Industrie aus der Verknüpfung von supply chain Management und category Management
Year of publication: |
2003
|
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Authors: | Steven, Marion ; Krüger, Rolf |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 25.2003, 3, p. 201-212
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Subject: | Category Management | Category management | Logistik | Logistics | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
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