Category pricing with state-dependent utility
Year of publication: |
2008
|
---|---|
Authors: | Dubé, Jean-Pierre ; Hitsch, Günther J. ; Rossi, Peter E. ; Vitorino, Maria Ana |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 3, p. 417-429
|
Subject: | Theorie | Theory | Nutzen | Utility | Preismanagement | Pricing strategy |
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