Caught in the middle : franchise businesses and the social media wave
Brian L. King
| Year of publication: |
2016
|
|---|---|
| Authors: | King, Brian L. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 37.2016, 2, p. 20-26
|
| Subject: | Strategy | Innovation | Business models | Franchising | Distribution | User-ratings | Geschäftsmodell | Business model | Social Web | Social web | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-04-2015-0037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529104