Causal or effectual? : dynamics of decision making logics in servitization
Year of publication: |
2019
|
---|---|
Authors: | Cui, Lianguang ; Su, Shong-Iee Ivan ; Feng, Yongchun ; Hertz, Susanne |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 82.2019, p. 15-26
|
Subject: | Servitization | Risk pattern | Risk control | Decision making logic | Effectuation theory | Entscheidung | Decision | USA | United States | Service-Dominant Logic | Service-dominant logic |
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