Cause-related marketing : an interpretive structural model approach
Year of publication: |
2022
|
---|---|
Authors: | Sindhu, Shilpa |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 1, p. 102-128
|
Subject: | Advertising | CaRM | cause-related marketing | donation | interpretive structural modeling | nonprofit organizations | proximity to cause | skepticism | Cause-Related Marketing | Cause-related marketing | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Fundraising | Werbung |
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