CAUSE RELATED MARKETING AS ONE OF THE SUSTAINABLE MARKETING’S DIMENSIONS – THE ESSENCE AND PRACTICAL EXAMPLES
Year of publication: |
2013
|
---|---|
Authors: | Bajdor, Paula |
Published in: |
Polish Journal of Management Studies. - Wydział Zarządzania. - Vol. 7.2013, 1, p. 89-100
|
Publisher: |
Wydział Zarządzania |
Subject: | marketing | sustainable marketing | cause related marketing | corporate social responsibility |
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