Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations
Year of publication: |
2005
|
---|---|
Authors: | Papasolomou, Ioanna ; Demetriou, Marlen |
Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 2.2005, 2, p. 70-86
|
Publisher: |
Springer |
Subject: | Cause-related marketing | Cyprus | financial service organisations | fundraising events | corporate reputation |
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