Cause related Marketing : Grundlagen, Erfolgsfaktoren, Praxisbeispiele
Marcus Stumpf; Iris Teufl
| Year of publication: |
2014
|
|---|---|
| Authors: | Stumpf, Marcus ; Teufl, Iris |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Cause-Related Marketing | Cause-related marketing | Erfolgsfaktor | Success factor | Österreich | Austria | Cause Related Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 135 S. Ill., graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben 201312 |
| ISBN: | 978-3-8349-3041-5 ; 3-8349-3041-5 ; 978-3-8349-3718-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010237321