Cause-related marketing: how generation Y responds
Year of publication: |
2003
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Authors: | Cui, Yanli ; Trent, Elizabeth S. ; Sullivan, Pauline M. ; Matiru, Grace N. |
Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 31.2003, 6, p. 310-320
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