Cause-related marketing influence on consumer responses: The moderating effect of causebrand fit
| Year of publication: |
2012
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|---|---|
| Authors: | Bign-Alcaiz, Enrique ; Currs-Prez, Rafael ; Ruiz-Maf, Carla ; Sanz-Blas, Silvia |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 4 (1.9.), p. 265-284
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