Cause-related marketing of products with a negative externality
Gilles Grolleau, Lisette Ibanez, Nathalie Lavoie
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Grolleau, Gilles ; Ibanez-Hafkamp, Lisette ; Lavoie, Nathalie |
| Publisher: |
Montpellier : Unite de formation et de recherche d'economie |
| Subject: | Cause-related products | Cause marketing | Donation | Crowding-out | Environmental externalities | Fund-raising | Theorie | Theory | Cause-Related Marketing | Cause-related marketing | Externer Effekt | Externalities | Fundraising | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | 1 Online-Ressource (circa 56 Seiten) Illustrationen |
|---|---|
| Series: | Document de recherche / Laboratoire Montpelliérain d'Économie Théorique et Appliquée. - Montpellier, ZDB-ID 2816653-X. - Vol. DR no 2016, 02 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011733997