Cause related marketing : who cares wins
Sue Adkins
| Year of publication: |
2000 ; Reprint.
|
|---|---|
| Authors: | Adkins, Sue |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Unternehmen | Soziale Verantwortung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 307 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7506-4481-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004735235