Cause-relating marketing : the effects of purchase quantity and firm donation amount on consumer inferences and participation intentions
Year of publication: |
2010
|
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Authors: | Folse, Judith Anne Garretson ; Niedrich, Ronald W. ; Grau, Stacy Landreth |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 86.2010, 4, p. 295-309
|
Subject: | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Konsumentenverhalten | Consumer behaviour |
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