Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Mirre Stallen; Ale Smidts; Mark Rijpkema; Gitty Smit; Vasily Klucharev ...
| Year of publication: |
2010
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|---|---|
| Authors: | Stallen, Mirre ; Smidts, Ale ; Rijpkema, Mark ; Smit, Gitty ; Klucharev, Vasily |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 31.2010, 5, p. 802-811
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| Subject: | Neuromarketing | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Werbepsychologie | Psychology of advertising | Werbeträger | Advertising media |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272602