Celebrity and infamy? : the consequences of media narratives about organizational identity
Anastasiya Zavyalova, Michael D. Pfarrer, Rhonda K. Reger
| Year of publication: |
July 2017
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|---|---|
| Authors: | Zavyalova, Anastasiya ; Pfarrer, Michael D. ; Reger, Rhonda Kay |
| Published in: |
The Academy of Management review : AMR. - Valhalla, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 42.2017, 3, p. 461-480
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| Subject: | Organisationsforschung | Organizational research | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Wettbewerbsvorteil | Competitive advantage | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5465/amr.2014.0037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011709199