Celebrity endorsement and involvement with the social cause in nonprofit organizations
Ma del Mar García de los Salmones and Rafael Dominguez
| Year of publication: |
October-December 2016
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|---|---|
| Authors: | García de los Salmones, Ma del Mar ; Dominguez, Rafael |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 4, p. 309-326
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| Subject: | Advertising | celebrities | credibility | involvement | nonprofit organizations | Nonprofit-Organisation | Nonprofit organization | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Nonprofit-Marketing | Nonprofit marketing | Werbung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2016.1237922 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627710