Celebrity endorsement and stock market return
Year of publication: |
2017
|
---|---|
Authors: | Prentice, Catherine ; Zhang, Lei |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 4, p. 529-543
|
Subject: | China | Celebrity endorsement | Stock market return | Aktienmarkt | Stock market | Kapitaleinkommen | Capital income | Celebrity-Werbung | Werbewirkung | Advertising effects |
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