Celebrity endorsement for sporting events using classical conditioning
Chen-Yueh Chen; Yi-Hsiu Lin; Chia-Lin Hsiao
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Chen-yueh ; Lin, Yi-hsiu ; Hsiao, Chia-lin |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 13.2011/12, 3, p. 209-219
|
| Subject: | Celebrity-Werbung | Celebrity endorsement | Niederlande | Netherlands | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009550104