Celebrity endorsement in promoting pro-environmental behavior
Year of publication: |
October 2020
|
---|---|
Authors: | Ho, Thong ; Zihan, Nie ; Alpízar R., Francisco ; Carlsson, Frederik ; Pham Khanh Nam |
Publisher: |
Göteborg : Department of Economics, University of Gothenburg |
Subject: | pro-environmental behavior | celebrity endorsement | information | Celebrity-Werbung | Celebrity endorsement | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (circa 37 Seiten) Illustrationen |
---|---|
Series: | Working papers in economics. - Göteborg, ISSN 1403-2465, ZDB-ID 2684052-2. - Vol. no. 795 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Other identifiers: | hdl:2077/66864 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Celebrity endorsement in promoting pro-environmental behavior
Ho, Thong, (2022)
-
Blasche, Juliana, (2015)
-
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh, (2022)
- More ...
-
Celebrity endorsement in promoting pro-environmental behavior
Ho, Thong, (2022)
-
Funding inclusive green transition through greenhouse gas pricing
Sterner, Thomas, (2020)
-
Are Vietnamese farmers concerned with their realtive position in society?
Carlsson, Frederik, (2007)
- More ...