Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study
| Year of publication: |
2009
|
|---|---|
| Authors: | Biswas, Somdutta ; Hussain, Mahmood ; O'Donnell, Kathleen |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 22.2009, 2, p. 121-138
|