Celebrity entrepreneurship: communication effectiveness through perceived involvement
Year of publication: |
2007
|
---|---|
Authors: | Hunter, Erik ; Davidsson, Per |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 4.2007, 5, p. 505-527
|
Subject: | Unternehmensgründung | Business start-up | Forschung | Research | Experiment |
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