Celebrity fashion marketing : developing a human fashion brand
Year of publication: |
2023
|
---|---|
Authors: | Caan, Fykaa ; Lee, Angela |
Publisher: |
London : Routledge, Taylor & Francis Group |
Subject: | Marketing | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Markenführung | Brand management | Textilhandwerk | Textile trades | Berühmte Persönlichkeit | Markenpolitik |
Extent: | 1 Online-Ressource (x, 130 Seiten) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-003-17536-0 ; 978-1-032-00735-9 ; 978-1-032-00733-5 |
Other identifiers: | 10.4324/9781003175360 [DOI] |
Classification: | Modedesign ; Textilindustrie ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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