Celebrity influences on young consumers : guiding the way to the ideal self
Year of publication: |
2013
|
---|---|
Authors: | Yurdakul Şahin, Dicle ; Atik, Deniz |
Published in: |
Izmir review of social sciences. - Izmir, ISSN 2147-5229, ZDB-ID 2732116-2. - Vol. 1.2013, 1, p. 65-82
|
Subject: | Jugendliche | Youth | Verbraucher | Consumers | Werbung | Advertising | Kommunikationsmedien | Communication media | Celebrity-Werbung | Celebrity endorsement |
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