Celebrity investors and the success of crowdfunding campaigns
Year of publication: |
2021
|
---|---|
Authors: | Agnihotri, Arpita ; Bhattacharya, Saurabh ; Prasad, Satya |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 42.2021, 3, p. 310-327
|
Subject: | Crowdfunding | Erfolgsfaktor | Success factor | Celebrity-Werbung | Celebrity endorsement | Anlageverhalten | Behavioural finance |
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