Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines
Year of publication: |
2015
|
---|---|
Authors: | Wang, Stephen W. ; Ngamsiriudom, Waros |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 42.2015, p. 110-117
|
Subject: | Theory of planned behavior | Livery | Celebrity worship | Celebrity-themed aircraft | Luftverkehr | Air transport | Luftfahrzeug | Aircraft | Celebrity-Werbung | Celebrity endorsement | Verbrauchereinstellung | Consumer attitudes | Fluggesellschaft | Airline | Luftfahrtindustrie | Aerospace industry |
-
Passenger-centric integrated airline schedule and aircraft recovery
Cadarso, Luis, (2023)
-
The impact of aircraft capacity on airline profits
(1977)
-
Supply chains, maintenance and safety in the Australian airline industry
Gregson, Sarah, (2015)
- More ...
-
Wang, Stephen W., (2015)
-
Trust disposition trust antecedents, trust, and behavioral intention
Wang, Stephen W., (2015)
-
Wang, Stephen W., (2017)
- More ...