Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry
Year of publication: |
2004
|
---|---|
Authors: | Mishra, Birendra K. ; Prasad, Ashutosh |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 1, p. 21-27
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | pricing research | compensation | salesforce | delegation |
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