CEO championing of pricing and the impact on firm performance
Year of publication: |
2018
|
---|---|
Authors: | Liozu, Stephan ; Hinterhuber, Andreas ; Perelli, Sheri ; Somers, Toni |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 72-102
|
Subject: | Preismanagement | Pricing strategy | Organisationale Entscheidung | Organizational decision-making | Ressourcenorientierter Ansatz | Resource-based view | Führungsstil | Leadership style | Unternehmenserfolg | Firm performance |
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