CEO rhetorical strategies for corporate social responsibility (CSR)
Year of publication: |
2012
|
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Authors: | Marais, Magalie |
Published in: |
Society and business review. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5680, ZDB-ID 2296199-9. - Vol. 7.2012, 3, p. 223-243
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Führungskräfte | Managers | Rhetorik | Rhetoric | Stakeholder | Diskurstheorie | Discourse theory |
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