CEO-Speak : The Language of Corporate Leadership

Russell Craig, Joel Amernic

CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication

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Year of publication:	[2006]
Authors:	Amernic, Joel ; Craig, Russell
Publisher:	Montreal : McGill-Queen's University Press
Subject:	Sprache \| Language \| Führungskräfte \| Managers \| Führungsstil \| Leadership style \| Öffentlichkeitsarbeit \| Public relations
Description of contents:	Description [degruyter.com]

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Extent:	1 Online-Ressource (256 p.) 10 tables
Type of publication:	Book / Working Paper
Language:	English
Notes:	Front Matter Contents Acknowledgments Introduction Why the Words of Business Leaders Matter Hyperbole and Delusion at Enron Framing Andersen The Gates to Microsoft: Exploiting Web Sites AOLTimeWarner: Claiming the Internet Kingdom IBM and the Privileges of an Internet Soapbox Constructing Jack Welch, GE's Corporate Chieftain Incarnate Disney's Narrative as Personality Prism Nortel's "Remarkable" Letter Three Tenors in Perfect Harmony Creating "North America's Railroad" Towards Greater Accountability for CEO-Speak Appendices Skilling and Lay's Last Letter to Shareholders of Enron Remarks of Joseph F. Berardino, Managing Partner/CEO of Andersen, to the US House of Representatives Committee on Financial Services, 12 December 2001 AOLTime Warner's Internet Policy Statement General Electric's 1991 CEO Letter to Shareholders Letter to Stockholders, 1940 Walt Disney Productions' Annual Report Letter to Stockholders, 1941 Walt Disney Productions' Annual Report Notes References Index In English
ISBN:	978-0-7735-7559-2
Other identifiers:	10.1515/9780773575592 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014488483