Challenges and future directions of computational advertising measurement systems
Year of publication: |
2020
|
---|---|
Authors: | Yun, Joseph T. ; Segijn, Claire M. ; Pearson, Stewart ; Malthouse, Edward C. ; Konstan, Joseph A. ; Shankar, Venkatesh |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 4, p. 446-458
|
Subject: | Computational advertising | Werbung | Advertising | Werbewirkung | Advertising effects | Messung | Measurement |
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