Challenges and opportunities in marketing in the contemporary technological environment
guest editors: Dr. Costas Assimakopoulos and Dr. Giacomo Del Chiappa
| Alternative title: | Special issue: challenges and opportunities in marketing in the contemporary technological environment |
|---|---|
| Year of publication: |
2016
|
| Other Persons: | Assimakopoulos, Costas (ed.) ; Del Chiappa, Giacomo (ed.) |
| Publisher: |
Olney : Inderscience Enterprises |
| Subject: | Technischer Fortschritt | Technological change | Marketing | USA | United States |
| Extent: | Seiten 254-378 Illustrationen |
|---|---|
| Series: | International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. volume 11, no. 3 (2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628216