Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Year of publication: |
2013
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Authors: | Eagle, Lynne C. ; Case, Peter ; Low, David R. |
Published in: |
Contemporary issues in social marketing. - Newcastle upon Tyne : Cambridge Scholars Publ., ISBN 1-4438-5024-1. - 2013, p. 21-40
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Subject: | Nachhaltige Entwicklung | Sustainable development | Klimawandel | Climate change | Gesellschaftliches Bewusstsein | Social consciousness | Social Marketing | Social marketing | Naturwissenschaft | Natural sciences |
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