Challenges for Knowledge Transfer in Virtual NPD: Case Study

Purpose: Virtual product development teams are geographically dispersed and cross-functional, but yet they work on highly interdependent tasks by communicating electronically in work groups. This among other issues presents new challenges for the management of knowledge transfer. Based on literature, communication methods and practices that are widely used in ordinary work settings are not effective in virtual settings. New competencies and management procedures are needed. The present project uses qualitative methods to study what are the most significant challenges that affect knowledge transfer in virtual work settings in NPD. It is essential for the firms to “know what they know” and use that knowledge effectively, the size and geographic dispersion make it especially difficult to locate existing knowledge and use it where it´s needed. This is why new information on knowledge transfer is needed. Methodology: Qualitative case study that studies and describes the complex issue of managing virtual NPD. Findings: This study provides information about major challenges for knowledge transfer in virtual NPD. Theoretical background: Knowledge Management, Communications and Work- and Organizational Psychology. Originality/value: This study discusses about the ways of leading experts and knowledge transfer in virtual NPD.