Challenges in delivering brand promise, focusing on municipal healthcare organisations
Year of publication: |
2015
|
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Authors: | Hytti, Ulla ; Kuoppakangas, Päivikki ; Suomi, Kati ; Chapleo, Chris ; Giovanardi, Massimo |
Published in: |
International journal of public sector management : IJPSM. - Bingley : Emerald, ISSN 0951-3558, ZDB-ID 616356-7. - Vol. 28.2015, 3, p. 254-272
|
Subject: | Branding | Discourse analysis | Dilemma theory | Discursive institutionalism | Healthcare organisation | Public organisation | Markenführung | Brand management | Diskurstheorie | Discourse theory | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care |
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