Challenges of CRM implementation in business-to-business markets : a contingency perspective
Year of publication: |
2012
|
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Authors: | Ahearne, Michael ; Rapp, Adam ; Mariadoss, Babu John ; Ganesan, Shankar |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 32.2012, 1, p. 117-129
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Kontingenztheorie | Contingency theory |
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