Challenges of electronic Customer Relationship Management (e-CRM) in rent-a-car sector in Bosnia and Herzegovina
Year of publication: |
2012
|
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Authors: | Peštek, Almir ; Lalović, Anđela |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 25.2012, 2, special issue, p. 103-116
|
Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Autovermietung | Car leasing | Bosnien-Herzegowina | Bosnia and Herzegovina |
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