Challenges of social media marketing : an explorative international study of hotels
Karin Högberg
Year of publication: |
2017
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Authors: | Högberg, Karin |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 2, p. 127-141
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Subject: | social media | social media marketing | SMM | knowledge capturing | knowledge sharing | technology | hotels | customer engagement | relationship marketing | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management |
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